Diageo

Mixionary | Print/OOH/Art

The brief was to encour­age the usage of Diageo’s spir­its when mak­ing homemade cock­tails. So we created a campaign featuring a set of limited edition prints that represented their signature cocktails in a unique graphic style.

The prints are a simplified, minimalistic approach at breaking down cocktails into ‘infographics’ via colored blocks, visualizing cocktail ingredients and their exact proportions.

The prints feature a visualized Vodka Martini, Cosmopolitan, Bloody Mary, Gin and Tonic, La Primavera, Agave Margarita, Manhattan and Tom Collins. They also feature the names of the cocktails in metallic ink as well as the spirit’s logos, highlighting Diageo brands such as Smirnoff, Ketel One Vodka, Johnny Walker and Tanqueray gin.