7 For All Mankind

We Are Mankind | Film/OOH/In-Store/Web

7FAM is one of the most iconic denim brands, and the first to create a truly premium pair of jeans. Unfortunately the brand had faded into a distant memory for their original audience and was not even in consideration for the younger gen Zers.

Shot on the streets of New York by renowned photographer Billy Kidd, the campaign aimed to cultivate a creative and all-encompassing platform that shines the spotlight on a myriad of artists, poets, musicians, designers, and creatives that represent creative self expression to a new younger audience.

For this new campaign, we enlisted 10 dynamic global icons to represent the collection, creating a diverse cast to represent the nature of mankind.

Icons included in the campaign include Matt Bomer, Cleo Wade, Luka Sabbat, Jon Boy, Orion Carloto, Mads Paige, Farouk James, Sarah Jane Adams, Gabrielle Richardson, and Emma Louise Connolly.