Twitch
Everything Kicks Off Live | Film/Print/OOH/Digital/Social/Events/PR/AR
In a world of over-polished, scripted, canned content, "Tout Part En Live - Translated: Everything kicks off live (on Twitch)" was a 10-month, all-media campaign focused entirely on the French market. The campaign aimed to raise awareness for the brand and promote the live, unscripted, and unpredictable nature of Twitch.
We created a campaign, hosted by the legendary French comedian and film star Djimo, which was born from the internet and contributed to in real-time by multiple Twitch streamers. This 360° campaign resulted in an impressive triple-digit growth in brand awareness and recall for Twitch, propelling it to become the #1 go-to live streaming platform of choice in France.
Game Support
The campaign also extended its support to major gaming titles, leveraging our dynamic visual language to launch the best titles of 2022. Additionally, this campaign played a pivotal role in inaugurating three of the most prominent gaming events on the French calendar, all of which were live-streamed on Twitch. The Trackmania Cup Esports tournament, for instance, garnered over 870,000 hours of viewership, and we successfully raised $11 million for charitable causes.
In-game & Twitter
Our brand campaign was not only recognized as one of the top five most successful Twitter activations in France for 2022 but also made appearances in over a dozen AAA gaming titles. This further expanded the reach and impact of our message that "Everything kicks off live on Twitch."
Twitch
Creators | Film/Print/OOH/Digital/SocialEvents/PR/AR
Twitch streamers in EMEA were feeling left out of what was a very US centric platform.
Capturing streamers doing their thing across five European markets, we produced a complete 360 campaign that celebrated their unique attributes and gave them the tools to promote themselves to a much wider audience.
Working hand-in-hand with the talent we gave each of our 14 streamers their own Twitch color pallet, 3D iconography, high profile OOH, social films and all-around great content to share with their communities..
