Lexus

Hoverboard Experience | Experiential/Event Marketing/Digital/Online/Social

Marty McFly's hoverboard is real! Inspired by the Lexus “Amazing In Motion” campaign, we assisted in designing The Lexus Slide Skatepark in Spain, utilizing the science of magnetic levitation and superconducting magnets to enable a genuine hoverboard to hover 2 inches above the ground and perform tricks.

Building on that success, we were entrusted with creating a real-time immersive ride that would bring the rare experience of riding the Lexus Slide around its custom skatepark to life. So, we introduced a rideable room, powered by a real-time game engine experience and a modified pressure-sensitive controller, immersing users in a visually 3D environment as they drop into a quarter pipe and carve through bowls of the Lexus Slide Park.

Over the six days at the Detroit Auto Show, more than 44,000 participants had the opportunity to experience a ride they had previously believed could only occur in movies.