Boost Mobile

Stay Living | Film/OOH/Social

Boost Mobile’s young audience lives their lives through their phones, and to them lock-in contracts and restrictions mean death. So we turned their battle for freedom, into a battle for mortality.

'STAY LIVING' is both a brand idea and a philosophy. To bring our ‘STAY LIVING’ philosophy to life, we didn’t want to hold a mirror up to reflect reality, we wanted to wrap it all up in a story that was entertaining and unconventional.

We created a series of provocative online zombie films where four kids use their Boost mobiles to stay connected and stave off the brain-dead corporate zombies they don’t want to become, and ultimately ‘STAY LIVING.’

With the popularity of the genre, the metaphor of Boost Mobile’s prepaid plans helping you to stand against a world of zombies just made sense. The campaign’s media heart was a YouTube channel where four short films lived. Censored versions for under-18’s and the squeamish were also produced.